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Brand Whitelist
Moderator
eglmods

Brand White List


A white list is a list of brands which can be sold without question. Other than basics of condition of the item, anything from these brands can be sold. This means we will not ask you to remove anything from your posts if it is made by one of these brands. This does not mean you can only sell items from these brands. This does not mean off brand and hand made items are no longer acceptable. Please understand this concept carefully. An example: Angelic Pretty is on the white list. This means an Angelic Pretty novelty plate is OK to sell. This does not mean your cute off brand plate is OK to sell. Another example: H.naoto is on the white list. This means H.naoto jeans are OK to sell. This does not mean off brand punk jeans are OK to sell.

To make it very clear:
  • Not on the white list = Must be EGL related to sell.
  • On the white list = Anything from this brand can be sold, EGL related or not.


White list
ALGONQUINS
Alice and the pirates
Alice Auaa
Angelic Pretty
Atelier Boz
Atelier Pierrot
BABY, THE STARS SHINE BRIGHT
Banana Fish
Black Peace Now (BPN)
Emily Temple cute
Excentrique
Gouk
h.NAOTO
Heart E
Innocent World
Jane Marple
Juliette et Justine
Mary Magdalene
MAXICIMAM
Melche Shutilforc
Metamorphose
Miho Matsuda
MILK
Mille Fleurs/Noirs
Moi-meme-Moitie
PEACE NOW
PUTUMAYO
Qutie Frash
SEX POT ReVeNGe
SEXY DYNAMITE LONDON
Shirley Temple
STIGMATA
Victorian maiden


Please note that sister/sub brands of whitelisted brands are also considered whitelisted. For example, since MAXICMAM is on the whitelist, its sister brand MAM is also considered whitelisted. Or, since Jane Marple is whitelisted, its sub-brand Jane Marple Dans Le Salon is also considered whitelisted.

If there is a brand you feel should be on the white list, comment here.
Please think carefully before proposing a brand to add to the white list. While we recognize that many well-known but smaller brands, like Candy Violet, Anna House, and Chantilly, are not on the list, we have probably omitted them for a reason: the vast majority of the items that these smaller brands release are unquestionably lolita, and would be allowed even if the brands were not added to the whitelist. Typically, we will only whitelist brands that are universally considered lolita, but produce a high number of novelty or specialty items that couldn’t be found elsewhere.

And again, please note that we are not marking certain brands as “more lolita” by adding them to the whitelist, or saying that other brands are inferior because they are not on the whitelist. This list in no way represents moderator endorsement of or preference for these brands, and simply represents those brands that are in demand on the community but produce a high volume of “borderline” or downright “unloliable” items.